Toshiba Receives Silver Apple at Crystal Apple Awards

Celebrating its 33rd anniversary this year, “Crystal Apple Awards” continue to reward creativity. Aiming to increase the creativity level in marketing communications and recognizing the genuine success of agencies, employees and stakeholders contributing to application, Crystal Apple Awards were presented to their recipients during the ceremony held at Hasköy Wool Yarn Factory. During the ceremony, Toshiba was awarded “Silver Apple” Award in the category of “FILM/TV CINEMA/ Electronic and Durable Products and White Goods”.

In the commercial film for its multi-split air conditioner making an analogy between the summer heat and 12 people around you doing ironing at the same time, TOSHIBA focused on those who do the ironing during the humid and hot summer months. Capturing the interest of everyone with its content paying homage to those suffering from the summer heat, Toshiba won an award at Crystal Apple Awards with its commercial film that sends the pressers away from home.