Toshiba Campaign Takes Care of You This Summer to Make You Get Rid of Those Who Do Ironing Around You

Summer heat is like 12 people around you doing ironing at the same time...” 

In the commercial film produced with inspiration from this idea for the new Toshiba multi-split air conditioner, Alarko Carrier’s PR company BÜRO focuses on those who do ironing around during the humid and hot summer months. The witty film featuring characters occupying rooms with no air conditioners and do ironing spurting out lots of steam is directed by İsmet Kurtuluş of Shortcut.

COMMERCIAL FILM CREDITS

Advertiser: Alarko Carrier
Advertiser Marketing Team: Volkan Arslan, Hüdai Öztürk
Trademark: Toshiba Air Conditioner
Advertising Agency: BÜRO
Creative Director: Esra Ayas Özalp, İlker Zaharya
Creative Team: Ceren Orun Erkmen, Emre Reisoğlu
Customer Relations Team: Büşra Keskin Söğüt, Cansu Tuna
Agency Producer: Ayşin Batman
Producer Company: Shortcut
Producer: Esra Sert
Director: İsmet Kurtuluş
Sound Design: Melodika
Voice Over: Şahin Irmak
Jingle: Audiofil
Media Agencies: Skala Medya, Time Medya
Platforms: TV, internet, radio, outdoors